Projects
A curated selection of branding, visual communication, and digital content projects developed through intentional design, thoughtful storytelling, and refined creative direction across a range of conceptual and independent works.
Café & Lifestyle Brand — Social Media Direction (2023)
Service: Social Media Design & Strategy
A curated social media direction project focused on building a calm and visually cohesive digital presence for a modern café and lifestyle concept. The work explored content layouts, typography, storytelling, and aesthetic consistency designed to create a stronger emotional connection through intentional visuals.
Beauty & Skincare Brand — Packaging & Refined Branding (2023)
Service: Refined Branding
A minimalist branding and packaging exploration developed for a conceptual skincare brand centred around simplicity, softness, and modern self-care rituals. The project focused on visual refinement, typography hierarchy, and cohesive brand presentation through packaging redesign and identity direction.
Lifestyle & Pet Brand — Content Direction & Digital Marketing (2023)
Service: Content Direction & Digital Marketing
A content-focused branding project exploring visual storytelling and digital communication for a boutique lifestyle and pet grooming concept. The direction emphasised approachable visuals, cohesive messaging, and engaging content layouts tailored for digital platforms.
F&B Editorial Project — Intentional Menu Design (2023)
Service: Brand Strategy & Intentional Design
An editorial-inspired menu and layout design project developed for a contemporary dining concept. The project focused on balancing typography, spacing, and visual hierarchy to create a more refined and intentional customer experience aligned with the brand atmosphere.
Fashion & Lifestyle Brand — Campaign Visual Direction (2024)
Service: Creative Development & Execution
A conceptual fashion campaign exploring modern editorial styling, visual storytelling, and minimal luxury aesthetics through curated campaign imagery and creative direction.
Home & Interior Lifestyle Brand — Visual Content Direction (2024)
Service: Video Editing & Motion Content
A visual content exploration focused on modern interiors, slow living aesthetics, and immersive lifestyle storytelling through cinematic visuals and refined composition.
Wellness & Self-Care Brand — Digital Content Design (2024)
Service: Social Media Design & Strategy
A digital content project focused on creating calming and visually cohesive social media assets for a modern wellness-inspired brand through intentional layouts, soft visuals, and consistent aesthetic direction.
Pilates Studio — Wellness Brand & Spatial Identity (2024)
Service: Brand Identity & Content Direction
A modern Pilates studio concept designed around mindfulness, strength, and slow wellness culture. The visual direction emphasizes calm movement, spatial clarity, and soft minimal interiors that communicate balance and intentional living.
Swimwear Brand — Editorial Campaign & Visual Direction (2025)
Service: Creative Development & Campaign Direction
A refined swimwear brand concept focused on modern femininity, confidence, and coastal minimalism. The project explores editorial campaign visuals, lifestyle storytelling, and clean aesthetic direction designed to elevate beachwear into a quiet luxury experience.
Pickleball Brand — Active Lifestyle Identity & Campaign Direction (2025)
Service: Video Editing & Motion Content Direction
A brand concept designed around movement, social energy, and elevated active living. The visual direction combines modern athletic aesthetics with warm lifestyle storytelling, creating dynamic motion content and cinematic edits that position the brand within modern sports and leisure culture.
Perfume Brand — Fragrance Identity & Editorial Packaging (2025)
Service: Refined Branding & Packaging Direction
A luxury fragrance concept built around emotional storytelling, scent identity, and minimalist packaging design. The visual direction focuses on quiet elegance, tactile materials, and soft editorial lighting to communicate intimacy and sophistication.
Coffee Bean Brand — visual identity & Packaging Direction (2025)
Service: Brand Strategy & Packaging Design
A coffee bean brand concept centered around craftsmanship, origin storytelling, and grounded visual identity. The project explores packaging design, earthy materiality, and cozy lifestyle visuals to communicate authenticity and quality.